Jeff's Blog

Your midyear review should go beyond financials

Every year is a journey for a business. You begin with a set of objectives for the months ahead, probably encounter a few bumps along the way, and hopefully reach your destination with some success and a few lessons learned. 

The middle of the year is a perfect time to stop for a breather. A midyear review can help you and your management team determine which objectives are still "meetable" and which ones may need tweaking or perhaps even elimination. Naturally, this will involve your financials. There are various metrics that can tell you whether your cash flow is strong, debt is manageable, and profitability goals are within reach. But don't stop there.

3 Key Areas

Here are three other key areas of your business to review at midyear:

  1. HR. Your people are your most valuable asset. So, how is your employee turnover rate trending compared with last year, previous years, or industry averages? High employee turnover could be a sign of underlying problems, such as poor training, lax management, or low employee morale. 
  2. Sales and Marketing. Are you meeting your monthly goals for new sales, in terms of both sales volume and number of new customers? Are you generating an adequate return on investment (ROI) for your marketing dollars? If you can't answer this last question, enhance your tracking of existing marketing efforts so you can gauge marketing ROI going forward. 
  3. Production. If you manufacture products, what's your unit reject rate so far this year? Or if yours is a service business, how satisfied are your customers with the level of service provided? Again, you may need to tighten up your methods of tracking product quality or measuring customer satisfaction to meet this year's strategic goals.

Necessary Adjustments

Don't wait until the end of the year to assess the progress of your 2018 strategic plan. Conduct a midyear review and have the information you need to make necessary adjustments. We can help, just give our business advisory team a call!