Small Business Insights

It’s every business owner’s nightmare. Should hackers gain access to your customers’ or employees’ sensitive data, the very reputation of your company could be compromised. And lawsuits might soon follow.

No business owner wants to think about such a crisis, yet it’s imperative that you do. Suffering a data breach without an emergency response plan leaves you vulnerable to not only the...

As companies increase their investments in social media marketing, many are seeking ways to make it simpler and more cost-effective. Here are some ways to take a measured approach.

Pick your battles

Many marketers have realized that their companies don’t need to be on every social media platform. Rather, focus on establishing a strong presence on the few that best fit your...

A good marketing plan should be like a network of well-paved, clearly marked roads shooting out into the world and leading back to your company. But, all too easily, a business can get stuck in the mud while trying to build these thoroughfares, leaving its marketing message ineffective and, well, muddled. Here are a few indications that you might be spinning your wheels. 

Still the...

Ask many entrepreneurs and small business owners to show you their financial statements and you'll likely get a glimpse at their bookkeeping software. Although tracking transactions is critical, ledger detail is not a financial statement.

In short, financial statements are detailed and carefully organized reports about the financial activities and overall positions of a business. As any...

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