Jeff's Blog

Thoughts from Our Managing Partner and Other M&S Thought Leaders

It’s every business owner’s nightmare. Should hackers gain access to your customers’ or employees’ sensitive data, the very reputation of your company could be compromised. And lawsuits might soon follow. No business owner wants to think about such a crisis, yet it’s imperative that you do. Suffering a data breach without an emergency response plan leaves you vulnerable to not only the damage of...
As companies increase their investments in social media marketing, many are seeking ways to make it simpler and more cost-effective. Here are some ways to take a measured approach. Pick your battles Many marketers have realized that their companies don’t need to be on every social media platform. Rather, focus on establishing a strong presence on the few that best fit your business. How do you...
A good marketing plan should be like a network of well-paved, clearly marked roads shooting out into the world and leading back to your company. But, all too easily, a business can get stuck in the mud while trying to build these thoroughfares, leaving its marketing message ineffective and, well, muddled. Here are a few indications that you might be spinning your wheels.  Still the same If you've...
You have countless options when it comes to choosing a charitable organization to donate to. You may choose from a variety of donation options, too; you may wish to give cash or to contribute noncash items such as stock, personal property, or real estate. Whatever you donate, once you do the good deed, you owe it to yourself to claim a tax deduction (provided you itemize your deductions).  A key...

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